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Public Information Officer

IBERIA1The services of a public information officer include:

  • Planning, developing and implementing public relations strategies; Liaising with colleagues and key spokespeople;
  • Liaising with and answering inquiries from media, individuals and other organizations, often via telephone and email;
  • Researching, writing and distributing press releases to targeted media;
  • Collating and analyzing media coverage;
  • Writing and editing in-house magazines, case studies, speeches, articles and annual reports;
  • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmers;
  • Devising and coordinating photo opportunities;
  • Organizing events including press conferences, exhibitions, open days and press tours;
  • Maintaining and updating information on the organization’s website;
  • Sourcing and managing speaking and sponsorship opportunities;
  • Commissioning market research;
  • Fostering community relations through events such as “open days” and through involvement in community initiatives; and,
  • Managing the PR aspect of a potential crisis situation.


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